Relationship Marketing

A brand should be an experience; it’s not about your product’s features and functionality, it’s about understanding how and why people use it.

We create and implement plans with cohesive messages that engage your prospects and retain your customers.

Our definition of 'relationship marketing' is:

  • Developing and maintaining long-term relationships with customers, stakeholders and opinion leaders.
  • Promoting trust and loyalty, leading to increased sales.

With over ten years’ experience in b2b publishing, Ardent is ideally placed to help publishers achieve their business goals through strategic planning, brand communications and campaign management.

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Publisher Marketing Services

Identifying New Market Opportunities, through:
  • brand perception studies
  • data analysis
  • competitive and market research
  • focus groups and workshops
  • online surveys
  • customer and stakeholder interviews.
Positioning Online Products, through:
  • message development and copywriting
  • public relations
  • online pr, incl. blog and search strategies
  • brand strategy and visual identity
  • collateral development incl. production
  • product launch management.

Increasing Demand, Loyalty and Usage, through:
  • customer service audits
  • events management and representation
  • media planning and advertising
  • email campaigns and newsletters
  • promotions and viral incentives
  • social network marketing.
Raising Awareness & Profile, through:
  • brand advocacy programs
  • advisory board development
  • media relations and story pitching
  • speaker platforms
  • key opinion-leader networks
  • event representation.

 

 

from our 'Marketing Publishers' blog

Musings from the World of Digital Scholarly Publishers

 

 

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