Seeking a Marketing Account Manager

We're looking for an early-career marketing manager with experience in publishing to join us at Ardent on a flexible/freelance basis. The job description is in this PDF.

08 October 2009

Our new 'Marketing Publishers' blog

Our new blog has arrived! Sign up for twice-weekly alerts to the musing, tips, comment and rantings from Ginny Hendricks about the marketing happenings within digital scholarly publishing.

16 April 2008

Marketing Services for Publishers: our new Brochure available today

Download the PDF brochure for an up-to-date description of our company and services.

09 November 2007

Working with Ardent Marketing

Download a diagram showing a typical process flow we follow with our publishing clients.

12 September 2006

New Marketing Services agency established for Scholarly Publishers

Ardent Marketing Ltd. was formed today to specialise in planning and communications services for the publishing industry. Ardent is a relationship marketing agency headed by Ginny Hendricks (best known for launching Scopus.com for Reed Elsevier in 2004) and includes a virtual team of copywriters, designers, market research specialists and other publishing experts.

"We aim to help our publishing clients achieve their business goals through a range of relationship marketing strategies" says Director Ginny Hendricks. "I've observed a significant trend to outsource marketing activities from publishers whose own marketing department is under-resourced or over-pressured."

"We have already undertaken a number of projects such as loyalty campaigns, newsletters, email campaigns, developing an opinion-leader network, and managing a large-scale new product launch."

'Relationship Marketing' is defined by Ardent Marketing as:

1. Developing and maintaining long-term relationships with customers, stakeholders and opinion leaders;
2. Promoting trust and loyalty, leading to increased sales.

28 December 2005