Strategic Planning

When you need fresh eyes to assess your services and understand why people use them (or don’t), Ardent works with you to identify new market opportunities and to create renewed interest in your existing business.

To gain insights we conduct perception studies, focus groups and workshops with your customers. Like you, we’ve been in scholarly publishing for years so we’re used to talking to clinicians, academics, technicians and librarians.

After interviewing staff and other stakeholders we deliver a detailed report of our findings and recommendations. We can then help to position your products and services through brand mapping, messaging and campaign planning, and we provide you with a comprehensive and achievable marketing plan that will leave you confident of reaching your ambitious targets.

• Product Launch
• Demand-Generation
• Message Development